BRAND BUILDING SOTA, the San Francisco public arts high school– grew up in a world before branding.
After a year-long conversation with David Zapata, a parent in the school community and a designer at the San Francisco branding studio, Cakewalk, the current brand was developed. Since then, the mission has been to support and reinforce the brand and what it represents: an exciting, colorful, creative environment.
Initially, the announcements only highlighted a single month, limiting their shelf life and their audience reach; excess material became obsolete within 30 days. Now, SOTA stays ahead of the curve, and uses a double-sided piece to promote their current calendar items and their upcoming events at the same time. By maximizing the functionality of the printed materials, the school is also more environmentally and fiscally responsible by reducing waste and costs.