2011 - 2018
DESIGN, MARKETING & PROMOTION
market and promote the school’s unique learning environment
build the brand through print, web and social media
establish and implement integrated communication strategies and systems
encourage community participation and raise local and national awareness of student achievements and the programs offered
work closely with the arts directors, administration, non-profit foundation, parents, students and alumni on outreach, friend-raising, fundraising, marketing and publicity
design and manage the website and the performance and event archives
research, develop, and create social media campaigns and web content to engage and expand the current community and build awareness of the performances, events and accomplishments of the students, artists-in-residence, guests, faculty, and alumni
design and produce all performance and event print, web, email promotions and outreach collateral
strategize and plan for long term fundraising and outreach
create collateral for school and foundation as needed, print and digital formats
typeset, design and supervise production for all performance and exhibition programs
DESIGN, MARKETING & PROMOTION
design, build and maintain the website, email, social media and print marketing
establish and promote the you tube channel and archive performances
Harvey Milk Civil Rights Academy, a San Francisco K-5 public elementary school
A wonderful experience which exposed students K-5 to collaborative media projects; from developing, writing, and ultimately producing a 20 minute film created, acted, and shot entirely by students, to a documentary-style piece, where the students could express how it felt to be a part of their school community. Students also learned how to create short animated pieces on a variety of subjects, combining arts, crafts, and technology.
Aptos Middle School, a San Francisco 6-8 public middle school
Created and implemented curriculum for a 7th Grade Journalism elective during an election year, which included complete coverage of the issues, developing a campaign, and culminating in a mock election on the schoolyard for the entire school community. Guest speakers included a political artist and also a journalist who had been on the actual campaign trail with the national candidates. Students filmed the project and then were able to apply their newly developed skills to produce the school yearbook, shooting all the photos, doing the photo-editing, and creating the layouts in Photoshop.
The success of the Journalism elective paved the way for a regular Digital Design Workshop which met 4 days week through the entire academic year. In addition to designing the yearbook, students learned about the power of social media and their finished pieces premiered at a district-wide film festival.
AUTHOR, DESIGNER, PHOTO RESEARCHER, TREND FORECASTER, CONSULTANT
FOUNDER & OWNER
A Thousand Words, an independent design and manufacturing studio, specializing in handmade books, albums and related products.
The studio produced more than 10,000 books which were were sold worldwide to museum shops, galleries, retailers, and catalogues. The customer base grew to include private label and corporate clients, in addition to working and consulting with publishers to forecast trends and prototype new products
Professional experience prior to permanently relocating to San Francisco includes: production work in feature films and television, music videos, graphic design, photo research and archiving, film and video title design and animation.
FRANKFURT GIPS BALKIND Special Resources Coordinator
ALEX COX Production Coordinator
ROBERT FRANK Production Coordinator
RUDY WURLITZER Screenwriter's Assistant
M&CO TIBOR KALMAN Studio Assistant & Co-Conspirator
MTV Production Coordinator
CYNOSURE FILMS ROB LUTTRELL Animation & Opticals Studio Assistant
MARTIN ABRAHAMS Assistant Animator
STEVE RUTT Studio Manager
San Francisco Art Institute, San Francisco CA
School of Visual Arts, New York NY
Corcoran Gallery School, Washington DC
University of Rochester, Rochester NY