RESUMÉ

 
 

2011 - PRESENT 

DIRECTOR OF DESIGN, MARKETING & PROMOTION

Friends of School of the Arts Foundation  • Ruth Asawa San Francisco School of the Arts

  • market and promote the school’s unique learning environment
  • build the brand through print, web and social media
  • establish and implement integrated communication strategies and systems
  • encourage community participation and raise local and national awareness of student achievements and the programs offered
  • work closely with the arts directors, administration, non-profit foundation, parents, students and alumni on outreach, friend-raising, fundraising, marketing and publicity
  • design and manage the website and the performance and event archives
  • research, develop, and create social media campaigns and web content to engage and expand the current community and build awareness of the performances, events and accomplishments of the students, artists-in-residence, guests, faculty, and alumni
  • design and produce all performance and event print, web, email promotions and outreach collateral
  • strategize and plan for long term fundraising and outreach
  • create collateral for school and foundation as needed, print and digital formats
  • typeset, design and supervise production for all performance and exhibition programs 

2016-2018

DIRECTOR OF DESIGN, MARKETING & PROMOTION

After Everything New Music Collective

  • design, build and maintain  the website, email, social media and print marketing
  • establish and promote the you tube channel and archive performances

2011-2012

TEACHING ARTIST

Harvey Milk Civil Rights Academy, a San Francisco K-5 public elementary school

A wonderful experience which exposed students K-5 to collaborative media projects; from developing, writing, and ultimately producing a 20 minute film created, acted, and shot entirely by students, to a documentary-style piece, where the students could express how it felt to be a part of their school community. Students also learned how to create short animated pieces on a variety of subjects, combining arts, crafts, and technology.

2008-2011

ENRICHMENT INSTRUCTOR 

Aptos Middle School, a San Francisco 6-8 public middle school

Created and implemented curriculum for a 7th Grade Journalism elective during an election year, which included complete coverage of the issues, developing a campaign, and culminating in a mock election on the schoolyard for the entire school community. Guest speakers included a political artist and also a journalist who had been on the actual campaign trail with the national candidates. Students filmed the project and then were able to apply their newly developed skills to produce the school yearbook, shooting all the photos, doing the photo-editing, and creating the layouts in Photoshop.

The success of the Journalism elective paved the way for a regular Digital Design Workshop which met 4 days  week through the entire academic year. In addition to designing the yearbook, students learned about the power of social media and their finished pieces premiered at a district-wide film festival.

1999-2004

AUTHOR, DESIGNER, PHOTO RESEARCHER, TREND FORECASTER, CONSULTANT

Herter Studios/Ten Speed Press, Chronicle Books

1992-2005

FOUNDER & OWNER

A Thousand Words, an independent design and manufacturing studio, specializing in handmade books, albums and related products.

The studio produced more than 10,000 books which were were sold worldwide to museum shops, galleries, retailers, and catalogues. The customer base grew to include private label and corporate clients, in addition to working and consulting with publishers to forecast trends and prototype new products


Professional experience prior to permanently relocating to San Francisco includes: production work in feature films and television, music videos, graphic design, photo research and archiving, film and video title design and animation.

M+M  TAKAAKI MATSUMOTOMICHAEL McGINN  Studio Assistant

FRANKFURT GIPS BALKIND  Special Resources Coordinator

ALEX COX  Production Coordinator

ROBERT FRANK  Production Coordinator

RUDY WURLITZER  Screenwriter's Assistant

M&CO  TIBOR KALMAN  Studio Assistant & Co-Conspirator

MTV Production Coordinator

CYNOSURE FILMS  ROB LUTTRELL  Animation & Opticals Studio Assistant

MARTIN ABRAHAMS  Assistant Animator 

STEVE RUTT  Studio Manager


EDUCATION

San Francisco Art Institute, San Francisco CA

School of Visual Arts, New York NY

Corcoran Gallery School, Washington DC

University of Rochester, Rochester NY